Kate Matharu, website editor, South Molton Street
"My top and trousers are from Zara, my shoes are from River Island and my bag is the Mulberry Tillie. I think Diane Kruger and Rachel Bilson both dress really well, I love their style. My favourite places to shop are Zara and Topshop, but in a dream world I'd shop at Chloe."
Zaijiang Yu, student, South Molton Street
"I'm wearing Aubin & Wills trousers, a jumper from Cos, Kurt Geiger shoes and Chanel glasses. I love how the Olsen twins dress, they are always casual but still look glamorous."
Tijana Djorjevic, sales assistant, South Molton Street
"I'm wearing a vintage kimono, a MaxMara dress which belongs to my mum - I look to her for style inspiration - Alaïa sandals and a Celine bag. I'd describe my style as a bit psychotic. I love shopping at Browns."
Dionne Sakupwanya at Notting Hill Carnival
"I'm wearing trousers and shoes found at sales in East London discount shops, then an ASOS top and a Primark bag."
Sade Beckley-Lines, at Notting Hill Carnival
"I'm wearing an Urban Outfitter's top with a River Island skirt and Louis Vuitton bag and Accessorize sandals."
Scarlett Davies, actress, at Notting Hill Carnival
"I'm wearing a Rocket blazer, River Island boots, an Urban Outfitter's T-shirt dress and an American Eagle boob tube. My style changes from day to day, today I'm kind of indie/rock but most days I'm quite Bohemian."
Kellie Moody, make-up artist, V Festival
"My frilled top is from Primark, my turban and shorts are from Miss Selfridge and the boots are River Island. My tip for looking great at a festival is fake tan."
Piyachat Niahkaew, student, John Prince's Street
"My jumpsuit is by 3.1 Phillip Lim, my cardigan is Lanvin for H&M, my satchel is Proenza Schouler and my pumps are Chanel. I'm also wearing a Patek Philippe watch and Karen Walker sunglasses. I like to look ladylike and my favourite places to shop are American Apparel and Phillip Lim."
Stacey Solomon at The Big Chill
"The jacket is from Dorothy Perkins, the dress is Topshop and I got the wellies from Hunter. My advice for looking good at a festival is to come to one where they've got a hairdressing stall, like they have here!"
Janna Quatrini, product manager, Oxford Street
"I'm wearing a Topshop jacket, a Stella McCartney T-shirt, Zara jeans and Gienchi studded sneakers. My bag is Celine, my sunglasses are Tom Ford and I got my rings when I was in India. Alexa Chung is my style icon, she always looks amazing, and my favourite designer is MSGM."
